{"id":787,"date":"2020-06-15T14:33:20","date_gmt":"2020-06-15T12:33:20","guid":{"rendered":"https:\/\/www.write-outside-the-box.eu\/?page_id=787"},"modified":"2021-07-05T09:11:36","modified_gmt":"2021-07-05T07:11:36","slug":"copywriting","status":"publish","type":"page","link":"https:\/\/www.write-outside-the-box.eu\/nl\/copywriting\/","title":{"rendered":"Copywriting"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1><span style=\"font-family: 'andale mono', monospace; color: #007f7f;\">Copywriting<\/span><\/h1>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\" style=\"--additional-gap:20px;\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span style=\"font-family: helvetica, arial, sans-serif;\">We weten allemaal dat het iets meer moeite kost om een spreker met een zwaar accent te verstaan. Hetzelfde geldt voor een tekst die geschreven is door minder ervaren schrijvers of door schrijvers die geen native speaker zijn, wat betekent dat er meer inspanning van de luisteraar of de lezer nodig is. Teksten die lekker lezen spreken een breder publiek aan, waardoor er een grotere betrokkenheid of een hogere verkoop ontstaat. Dat is waar het bij copywriting om gaat.<\/span><\/p>\n<p><span style=\"font-family: helvetica, arial, sans-serif;\">Ons uitgangspunt is de instructies van de klant, hetzij schriftelijk, hetzij door het beantwoorden van onze vragen in een gesprek. De instructies kunnen een marketingopdracht zijn, d.w.z. informatie over de inhoud, het doel, het medium, het doelpubliek (leeftijd, geslacht, enz.) of de antwoorden op een reeks standaardvragen.<\/span><\/p>\n<p><span style=\"font-family: helvetica, arial, sans-serif;\">Nadat wij de tekst hebben opgeleverd, kan de klant wijzigingen doorvoeren of aanvullende informatie om aan de tekst toe te voegen. Wij zullen de tekst eenmalig kosteloos herschrijven of aanpassen.<\/span><\/p>\n<p><span style=\"font-family: helvetica, arial, sans-serif;\">De teksten van een website moeten de lezer aanspreken, maar Search Engine Optimization is ook nodig om ervoor te zorgen dat de website hoger in de lijst van zoekopdrachten op het internet komt te staan. <\/span><span style=\"font-family: helvetica, arial, sans-serif;\">Een tekst bevat informatie, maar mag niet saai zijn, moet het vertrouwde echo\u00ebn, maar net iets anders zijn, lekker lezen en origineel zijn, etc. Het kost tijd om de juiste toon, de juiste woorden te vinden, maar de investering in tijd en moeite betaalt zich terug.<\/span><\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-btn-wrapper align_center\"><a class=\"w-btn us-btn-style_2\" title=\"Neem vrijblijvend contact op\" href=\"https:\/\/www.write-outside-the-box.eu\/contact\/\"><span class=\"w-btn-label\">Ons inhuren voor copywriting?<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image style_shadow-2 align_center\"><div class=\"w-image-h\"><div class=\"w-image-shadow\" style=\"background-image:url(https:\/\/www.write-outside-the-box.eu\/wp-content\/uploads\/2020\/06\/write-outside-the-box-copywriting.jpg);\"><\/div><img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.write-outside-the-box.eu\/wp-content\/uploads\/2020\/06\/write-outside-the-box-copywriting.jpg\" class=\"attachment-full size-full\" alt=\"Write outside the box\" loading=\"lazy\" srcset=\"https:\/\/www.write-outside-the-box.eu\/wp-content\/uploads\/2020\/06\/write-outside-the-box-copywriting.jpg 800w, https:\/\/www.write-outside-the-box.eu\/wp-content\/uploads\/2020\/06\/write-outside-the-box-copywriting-300x300.jpg 300w, https:\/\/www.write-outside-the-box.eu\/wp-content\/uploads\/2020\/06\/write-outside-the-box-copywriting-150x150.jpg 150w, https:\/\/www.write-outside-the-box.eu\/wp-content\/uploads\/2020\/06\/write-outside-the-box-copywriting-350x350.jpg 350w, https:\/\/www.write-outside-the-box.eu\/wp-content\/uploads\/2020\/06\/write-outside-the-box-copywriting-600x600.jpg 600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Copywriting We weten allemaal dat het iets meer moeite kost om een spreker met een zwaar accent te verstaan. Hetzelfde geldt voor een tekst die geschreven is door minder ervaren schrijvers of door schrijvers die geen native speaker zijn, wat betekent dat er meer inspanning van de luisteraar of de lezer nodig is. Teksten die...","protected":false},"author":5,"featured_media":789,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-787","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Copywriting - pakkende teksten door Write outside the box<\/title>\n<meta name=\"description\" content=\"Teksten die lekker lezen spreken een breder publiek aan en zorgen voor betrokkenheid. Dat is waar het bij copywriting om gaat.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.write-outside-the-box.eu\/nl\/copywriting\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Copywriting - pakkende teksten door Write outside the box\" \/>\n<meta property=\"og:description\" content=\"Teksten die lekker lezen spreken een breder publiek aan en zorgen voor betrokkenheid. Dat is waar het bij copywriting om gaat.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.write-outside-the-box.eu\/nl\/copywriting\/\" \/>\n<meta property=\"og:site_name\" content=\"Write outside the box\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-05T07:11:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.write-outside-the-box.eu\/wp-content\/uploads\/2020\/06\/write-outside-the-box-copywriting.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Copywriting - pakkende teksten door Write outside the box\" \/>\n<meta name=\"twitter:description\" content=\"Teksten die lekker lezen spreken een breder publiek aan en zorgen voor betrokkenheid. Dat is waar het bij copywriting om gaat.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.write-outside-the-box.eu\/wp-content\/uploads\/2020\/06\/write-outside-the-box-copywriting.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.write-outside-the-box.eu\\\/nl\\\/copywriting\\\/\",\"url\":\"https:\\\/\\\/www.write-outside-the-box.eu\\\/nl\\\/copywriting\\\/\",\"name\":\"Copywriting - pakkende teksten door Write outside the box\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.write-outside-the-box.eu\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.write-outside-the-box.eu\\\/nl\\\/copywriting\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.write-outside-the-box.eu\\\/nl\\\/copywriting\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.write-outside-the-box.eu\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/write-outside-the-box-copywriting.jpg\",\"datePublished\":\"2020-06-15T12:33:20+00:00\",\"dateModified\":\"2021-07-05T07:11:36+00:00\",\"description\":\"Teksten die lekker lezen spreken een breder publiek aan en zorgen voor betrokkenheid. Dat is waar het bij copywriting om gaat.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.write-outside-the-box.eu\\\/nl\\\/copywriting\\\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.write-outside-the-box.eu\\\/nl\\\/copywriting\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.write-outside-the-box.eu\\\/nl\\\/copywriting\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.write-outside-the-box.eu\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/write-outside-the-box-copywriting.jpg\",\"contentUrl\":\"https:\\\/\\\/www.write-outside-the-box.eu\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/write-outside-the-box-copywriting.jpg\",\"width\":800,\"height\":800,\"caption\":\"Write outside the box\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.write-outside-the-box.eu\\\/nl\\\/copywriting\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.write-outside-the-box.eu\\\/nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Copywriting\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.write-outside-the-box.eu\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.write-outside-the-box.eu\\\/nl\\\/\",\"name\":\"Write outside the box\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.write-outside-the-box.eu\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Copywriting - pakkende teksten door Write outside the box","description":"Teksten die lekker lezen spreken een breder publiek aan en zorgen voor betrokkenheid. Dat is waar het bij copywriting om gaat.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.write-outside-the-box.eu\/nl\/copywriting\/","og_locale":"nl_NL","og_type":"article","og_title":"Copywriting - pakkende teksten door Write outside the box","og_description":"Teksten die lekker lezen spreken een breder publiek aan en zorgen voor betrokkenheid. Dat is waar het bij copywriting om gaat.","og_url":"https:\/\/www.write-outside-the-box.eu\/nl\/copywriting\/","og_site_name":"Write outside the box","article_modified_time":"2021-07-05T07:11:36+00:00","og_image":[{"width":800,"height":800,"url":"https:\/\/www.write-outside-the-box.eu\/wp-content\/uploads\/2020\/06\/write-outside-the-box-copywriting.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_title":"Copywriting - pakkende teksten door Write outside the box","twitter_description":"Teksten die lekker lezen spreken een breder publiek aan en zorgen voor betrokkenheid. Dat is waar het bij copywriting om gaat.","twitter_image":"https:\/\/www.write-outside-the-box.eu\/wp-content\/uploads\/2020\/06\/write-outside-the-box-copywriting.jpg","twitter_misc":{"Geschatte leestijd":"2 minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.write-outside-the-box.eu\/nl\/copywriting\/","url":"https:\/\/www.write-outside-the-box.eu\/nl\/copywriting\/","name":"Copywriting - pakkende teksten door Write outside the box","isPartOf":{"@id":"https:\/\/www.write-outside-the-box.eu\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.write-outside-the-box.eu\/nl\/copywriting\/#primaryimage"},"image":{"@id":"https:\/\/www.write-outside-the-box.eu\/nl\/copywriting\/#primaryimage"},"thumbnailUrl":"https:\/\/www.write-outside-the-box.eu\/wp-content\/uploads\/2020\/06\/write-outside-the-box-copywriting.jpg","datePublished":"2020-06-15T12:33:20+00:00","dateModified":"2021-07-05T07:11:36+00:00","description":"Teksten die lekker lezen spreken een breder publiek aan en zorgen voor betrokkenheid. Dat is waar het bij copywriting om gaat.","breadcrumb":{"@id":"https:\/\/www.write-outside-the-box.eu\/nl\/copywriting\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.write-outside-the-box.eu\/nl\/copywriting\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.write-outside-the-box.eu\/nl\/copywriting\/#primaryimage","url":"https:\/\/www.write-outside-the-box.eu\/wp-content\/uploads\/2020\/06\/write-outside-the-box-copywriting.jpg","contentUrl":"https:\/\/www.write-outside-the-box.eu\/wp-content\/uploads\/2020\/06\/write-outside-the-box-copywriting.jpg","width":800,"height":800,"caption":"Write outside the box"},{"@type":"BreadcrumbList","@id":"https:\/\/www.write-outside-the-box.eu\/nl\/copywriting\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.write-outside-the-box.eu\/nl\/"},{"@type":"ListItem","position":2,"name":"Copywriting"}]},{"@type":"WebSite","@id":"https:\/\/www.write-outside-the-box.eu\/nl\/#website","url":"https:\/\/www.write-outside-the-box.eu\/nl\/","name":"Write outside the box","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.write-outside-the-box.eu\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"}]}},"_links":{"self":[{"href":"https:\/\/www.write-outside-the-box.eu\/nl\/wp-json\/wp\/v2\/pages\/787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.write-outside-the-box.eu\/nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.write-outside-the-box.eu\/nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.write-outside-the-box.eu\/nl\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.write-outside-the-box.eu\/nl\/wp-json\/wp\/v2\/comments?post=787"}],"version-history":[{"count":1,"href":"https:\/\/www.write-outside-the-box.eu\/nl\/wp-json\/wp\/v2\/pages\/787\/revisions"}],"predecessor-version":[{"id":1299,"href":"https:\/\/www.write-outside-the-box.eu\/nl\/wp-json\/wp\/v2\/pages\/787\/revisions\/1299"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.write-outside-the-box.eu\/nl\/wp-json\/wp\/v2\/media\/789"}],"wp:attachment":[{"href":"https:\/\/www.write-outside-the-box.eu\/nl\/wp-json\/wp\/v2\/media?parent=787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}